The Indie Film Launch Playbook

The audience, festival, press, and distribution moves that actually get independent films seen — distilled from 1,000+ launch campaigns.

• 01
  Find your real audience

  How to map the 200 people who must see your film first.
• 02
  Pick the right 5 festivals

  The premiere math: tier, geography, deadline strategy.
• 03
  Build a press kit that gets opened

  What journalists actually look for in your EPK.
• 04
  Trailer & poster that travel

  The 6-second rule and why most trailers fail.
• 05
  Distribution outreach that works

  Templates and timing for sales agents and platforms.
• 06
  Launch week playbook

  Day-by-day rollout from premiere to streaming.